Gaming Experiential

As Senior Integrated Production lead and Senior Brand Activation Manager, I brought numerous brands into new verticals (such as gaming) and introduced them to new audiences. By creating fantastic destination spaces with a multi-discipline team of experts, elevated by innovative technologies and combined with media campaigns (both paid and organic), I delivered unforgettable experiences that resonated deeply with audiences and extended the reach of each activation.

Enhanced interactivity, cohesive creative storytelling, personalized consumer experiences and executional excellence enabled measurable positive growth in brand awareness, sentiment and conversion.