Orchestrated multi-disciplinary production efforts across agencies and partners to deliver cohesive, world-class brand initiatives from concept to execution.

Championed new campaign measurement and AI integration initiatives at both project and agency levels.

Identified, on-boarded and negotiated with key production partners to enhance executional quality and reduce agency costs.

Client-facing technical integrated production subject matter expert.

Built and mentored high-performing teams, designing internal training sessions to expand expertise in emerging technologies and fostering continuous growth.

Enhanced activation asset management systems and processes, overseeing WMS research, negotiations and implementation to improve operational efficiency while reducing costs.